Ok Go

            Personally, I don’t listen to “OK Go” but the fact that they made a video on a plane with zero gravity, and made it choreographed is insane! I noticed that something the band strives for is challenging themselves. They challenged themselves by making a video on a plane, but they didn’t just want to do lots of random things on the plane and just edit the whole thing together. They made sure the video had a purpose, since they make music without a music video in mind it really needed to follow the flow of the song. Once they had the idea it needed to be funded and they got a Russian airline to fund it. Some pretty cool facts about the actual process can be found here.
            One of my main findings on number of video view was how YouTube and Facebook count a view. I found out that YouTube counts a view of a video after the video has been watched for 30 seconds, as opposed to Facebook that counts the view after only 3 seconds. Obviously that can sway certain stats that will attract more people towards Facebook. Since Facebook is a staple in the social media industry it would be stupid not to go with them when it comes to getting the word out on a video you are working on. Then again you are going up against YouTube, which is known for the amount of videos they possess. When I worked for the movie theatre in Providence, Stadium 8, this same type of things happened. Megaplex would get news about incoming movies and the companies that told them the dates of release also told them dates of when they could spread the word to begin selling tickets. For example, I worked when the latest Star Wars movie came out and we were told to wait until a certain day to begin selling tickets to the film. Since Cinemark is a big competitor they posted ticket sells a whole day earlier than us (Megaplex). I’m not sure what happened to Cinemark for doing so but I saw it as a plus for both the movie theatre company and Disney.
           

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