Miracle Mattress

            I honestly can’t believe that a company would make a video like the one I saw from Miracle Mattress. Although I can see how this company, or at least the 3 employees in the video, would try to view 9/11 as a business opportunity it did not resonate well with society.
            In class, we have been talking a lot about how anything you put up on the internet will be there forever. This includes the video that was made by Miracle Mattress, as you can see here the video isn’t officially owned by whoever posted it. They had to record the video on a separate device that was playing the video. What I can understand is the possibility of growth for a business and using current seasons and holidays to their advantage. The issue was that the world, at least the U.S, doesn’t see 9/11 as a holiday or even a positive remembrance. This company tried to use 9/11 as a holiday to mark down their prices on their mattresses and with that they made a video about it. The video could’ve been made with more sympathy, but it wasn’t it showed everything that went wrong on that day. They could’ve promoted the event as a sale for anyone that was part of the military and then donated a certain percentage to the families that were affected by the tragedy.

            It amazes me as to how stupid some people and organizations can be and since we know that the owner of the company didn’t know about the making of the video the people that made it should be let go. I think death threats to those that were involved is going too far but the problem the people now face is that their information is online. Like our online reputation assignment taught us it is very easy to find out things about people online, and very easily can find out where someone lives. From that the crazy people that sent death threats have an in to sabotage your life. To end I found another visual that a company did that wasn’t accepted very well with society, only this time it was by Coca-Cola. 9/11 is not a holiday  and I don’t think our nation will ever see it as something positive, or something to make video that promotes a mattress sale.

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