PayPal vs. Negative Comments
Deleting
Comments
When should
companies start deleting negative comments on their social media page? This
question can see two sides, one from the companies view and one as the
consumers. Back in 2011 PayPal was mentioned on Forbes and they wanted to let
their followers know about it. What PayPal got in return was hundreds of
negative comments that had nothing to do with what they posted about.
In class we
have talked a lot about how anything you put up online is open for the world to
see. At the moment the world of PayPal was not looking at the Forbes article,
instead they were looking at how PayPal was treating Regretsy, more
importantly, the words they used. You can checkout the story here https://www.digitaltrends.com/computing/paypal-freezes-regretsys-account-for-needy-children/
giving a detailed explanation of the situation. It was known that PayPal was
not happy with Regretsy and was taking back money that they had wanted to be
donated. This caused an outrage and society expressed themselves on the most
recent post that PayPal made. Once PayPal saw what was going on they decided to
start deleting the bad comments, whether they related to the topic or not. This
made people post even more because they were noticing that their comments were
getting deleted. Once PayPal admitted defeat they decided to apologize, still
attracting comments but not as bad as they were. https://www.today.com/money/why-paypals-bad-reputation-bigger-regretsy-118696
Coming back
to the question of whether or not a company should delete bad comments, it
really depends. In PayPal’s situation it didn’t help, especially since PayPal
had nothing to say for their actions. I feel that if PayPal addressed the
situation and came out clean when they first started noticing what was going on
than this situation never would’ve happened. But this is social media we are
talking about, people can post anything anytime and for as long as they want. I
will say that certain things need to be deleted especially if it has nothing to
do with the company or situation. The fact that someone is saying something on
your post should be a positive thing, it shows people something that is
trending and going viral, but when it affects the image of your company you
really need to take a step back and address the situation.
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